“We believe that certain norms have persisted beyond their relevance to today’s world. By creating visible codes on our clothing, we highlight the impacts of these norms as a way to question their place in the present. Our commitment to sustainability drives us to break from the tradition of buying new clothes, focusing instead on the value of what already exists. Therefore, our selection consists solely of pre-worn pieces.”
“Because the fashion industry is the world’s 2nd largest polluter. Because 60% of all clothing produced ends up in incinerators or landfills within a year of being made. Because, 95% of used clothing and textiles can be reused or recycled, but only 15% of them are.”
“Through codes we put on every piece we call for the need to change the established norm – how we dress and what we wear.”
CREDITS
Client – Normcode
Art Direction & Graphic design – Martin Czeller
Webdesign – Martin Czeller
Web development – Marián Rehák
Illustration – Martin Czeller
Photography – Jonáš Verešpej
Font – Pano by Heavyweight Type Foundry
2021